2019 - Investor Targeting How To
Recorded 06/11/2019
Sponsored by Nasdaq IR Intelligence
While broker-sponsored marketing is one of the premier components of investor relations, new machine learning and tools are being increasingly adopted by IROs. Add to this, a post-MiFID II environment where brokers are less able to give issuers a good idea of investor targets owing to fewer direct conversations with investors. Hear from seasoned IROs who will share their experiences marketing in Canada and abroad using new tools and techniques for investor targeting. Leave this session with practical advice on how to target key markets and maximize your marketing efforts in an environment that places increased demands on IROs.
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69.00
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