AB: Innovation in Investor Relations

New tools and services for IROs have emerged to help increase personal and team productivity to work smarter, not harder. Further, the use of technology can efficiently and cost-effectively heighten investor awareness about an issuer’s story. CIRI members are always looking for exciting developments in this field, especially as it relates to understanding the trading activity in their stocks, sourcing and engaging with institutional and retail investors, as well as monitoring stakeholder sentiment across the internet. Featuring forward-thinking service providers with innovative offerings, these topics will be addressed in a moderated panel discussion during this 1-hour virtual event, with a brief question and answer period at the end. This event is eligible for 2 CEUs.

Date: March 31, 2021
Time: 12:00 PM - 1:00 PM ET
Cost: Free for CIRI members; $25 for non-members.

Registration is closed for the live event. Click here to access the archive webcast. 


Mark Fasken, COO & Co-Founder, Irwin / Platform Group Limited

Mark Fasken is the co-founder and COO of Irwin, an intuitive investor relations software solution designed to help capital markets professionals build stronger relationships with the investment community. Building Irwin from the ground up, Mark has leaned on his past sales, marketing and product development experience to create software solutions that help companies connect with qualified investors. Previously Mark was VP Sales at Pressly leading up its acquisition by Vision Critical.



Tyler Lowes, CEO, Digital 257 Technologies Inc.

Tyler is an accomplished capital markets professional with experience in marketing, strategy, venture capital and business development. He has overseen the corporate development function of various private and public companies within the resource and technology sectors. Understanding needs of early stage public companies, Tyler coordinates programs for clients that work in tandem with digital marketing solutions. Digital257 creates value for public companies by developing a qualified distribution of informed investors. The company combines the fine arts of persuasion and audience targeting with the measurable math of internet marketing to successfully create lead generation programs that convert online investor interest into an engaged following, and ultimately new shareholders.

Ari Scheer, Director of Issuer Trading Services, Generation IACP Inc.

Since December of 2013, Ari has been the Director of Issuer Services at Generation IACP. The company helps clients achieve their goals in the distinct areas of Investment Advisory and as Capital Partners. The Capital Partners team provides corporate clients with Issuer Trading Services to help them reach the next level of their development. Generation IACP recognizes the challenges facing issuers in attaining exposure with the investment community. The focus of the company’s Issuer Trading Services offering is to help stimulate a receptive trading environment as an active market participant. Generation IACP trades the shares of its issuer clients with the objective of contributing to their liquidity in the market. As active market participants, liquidity providers compete and force others to compete for order flow based on certain characteristics of their orders. This competition can help narrow the difference between the price to buy and the price to sell, which increases liquidity and dampens volatility.

Cam Steed, Sr. Product Marketing Manager, Cision Canada Inc.

Cam Steed is a Sr. Product Marketing Manager primarily responsible for Cision’s media analysis and reporting service, Cision Insights. Having worked in the media monitoring and analysis space for over a decade, with SaaS organizations as well as an independent contractor, Cam has worked with a wide variety of public and private organizations and is well versed in media analysis and reporting best practices. At Cision, Cam collaborates with a talented team of Global analysts to deliver bespoke professional services to a wide range of clients, from small, boutique agencies to Fortune 100 companies. Cision is a leading global provider of earned media software and wire distribution services to public relations and marketing communications professionals. Cision's solutions allow users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has offices in 24 countries throughout the Americas, EMEA, and APAC.


Nick Kuzyk, Treasurer of CIRI Alberta and Principal & Owner of Meadowbank Strategic Partners Inc.

As the current Treasurer of CIRI Alberta, Nick has developed a career focused on the areas of corporate development, investor relations, capital markets and strategy. Nick started as a business analyst in private equity, he worked his way through a number of key positions including but not limited to Senior Business Development Associate at Kinder Morgan Canada Terminals and Investor Relations Manager at Keyera as well as Chief Strategy Officer & SVP Capital Markets at High Tide. All of this experience culminated in the re-launch of Meadowbank Strategic Partners in early 2020, where Nick currently provides consulting services in the areas of Business Development, Capital Markets, Corporate Finance, Due Diligence, Governance, Investor Relations, Mergers & Acquisitions and Strategy.


Cancellation Policy: Cancellations must be received 48 hours in advance for reimbursement. Please contact Kaitlin Davis if you need to cancel your registration.

By registering for this CIRI event, you agree to comply with CIRI's Code of Conduct.

3/31/2021 12:00 PM - 1:00 PM
Eastern Daylight Time

Registering is easy!

Sign In below to register. Not sure if you have an account? Click on Forgot Password? and enter your email address. If you have an account, you will receive an email from enquiries@ciri.org with instructions to create your password. If you do not have an account, please click on Create a new account. It only takes a few minutes! 

Sign In