CIRI BC and Cision: Reputation Management in a Digital and Interconnected Age
A strong business reputation is essential in today’s marketplace. It is what sets companies apart from competitors, keeps companies relevant and memorable, and enables companies to attract and retain investors, employees, and other relationships.
Today, the digital age has fundamentally changed the way people gain and use information to make decisions. This, in conjunction with the level of interconnectivity we have grown reliant on, has put increased pressure on companies to have a proactive, intentional, and thoughtful approach to how to build and manage their corporate image.
With increased awareness surrounding the needs and benefits of planned reputation management, the TSX and Cision are jointly hosting a presentation led by Cision’s Chief Insights Officer, Mr. Mark Weiner, on reputation management and the significance it plays in optimizing business performance as an intangible asset. This event is eligible for 2 CEUs.
About Mark Weiner:
As Cision’s Chief Insights Officer, Mark Weiner helps clients to optimize their investments in corporate and brand reputation through the effective application of communications research and evaluation. A frequent content contributor, he writes a monthly column for PR News as well as essays for other public relations trade media; speaks at conferences around the world; and authored “Unleashing the Power of Public Relations,” a best seller among Amazon’s PR books while contributing to six additional texts. Mark serves as a member of the prestigious Arthur Page Society and acts as a Board Director for the Institute for Public Relations by whom he was awarded its lifetime achievement award in 2018. He sits on the Advisory Boards of the Museum of Public Relations and the University of Florida’s College of Journalism and Communication.
Cision provides earned media services and software to professional communicators around the world. The company’s Canadian operating hubs are in Toronto and Montreal.
January 21, 2020
Registration: 1:00 PM - 1:30 PM
Presentation: 1:30 PM - 2:30 PM
Networking: 2:30 PM - 3:00 PM
This event is free to CIRI Members/ Non-Members $20
Cancellation Policy: Cancellations must be received two days before the event to be eligible for reimbursement. Please email firstname.lastname@example.org to cancel your registration for this event.
By registering for this CIRI event, you agree to comply with CIRI's Code of Conduct.