Marketing Seminar Series - Pulling it Together – Building Your Marketing Strategy & Plan

This session will bring together concepts discussed throughout the previous seminars and look at what goes into building your marketing strategy and plan.

You will hear from IROs who have been successful in their marketing efforts and have built a marketing program that consistently delivers results.

Over an easy-to-use online platform, content experts will share their knowledge through facilitated live conversations in convenient, one-hour sessions with an extra 15 minutes dedicated to audience Q&A. This webcast is eligible for 2 CEUs.

Date: Tuesday, November 23
Time: 12:00 - 1:15pm ET
Price: $35 members; $42 non-members (plus taxes)

Register on this page for the full series and receive a 25% discount.

By registering for this CIRI event, you agree to comply with CIRI's Code of Conduct.

Sponsored by

What You Will Learn

  • How to establish and measure annual objectives for IR marketing;
  • How to develop an annual IR marketing plan to support those objectives; and
  • How to report to management and the Board on progress.

Who Should Attend

This event is intended for all individuals engaging with investors and/or contributing to the IR marketing plan. 

Speakers

Sophia Doulaghsingh, Director, Head of Canadian Corporate Access, Scotiabank Global Banking and Markets
Sophia is Director, Head of Canadian Corporate Access for Scotiabank Global Banking and Markets. In her role at Scotiabank, Sophia leads a team that is responsible for the strategy and execution of all aspects of the Canadian Corporate marketing and Analyst marketing platform as well as the firm’s top-rated Scotiabank Equity Industry Conference Series. Sophia started her career as a desk associate at Scotia Capital, honed her Corporate Access skills at Merrill Lynch in the UK and then returned to the Bank to formally establish and develop Scotiabank’s Corporate Access & Equity Marketing platform. Sophia holds her CSC and is a Registered Representative. She is also a long-time member of Women in Capital Markets (WCM), and recently completed her Diversity & Inclusion certification through Cornell University.

Patrick Drouin, Senior Vice President, Investor Relations, Wheaton Precious Metals
Mr. Drouin joined the Company in 2012, bringing with him 11 years of experience in the financial industry. He worked for UBS Securities from 2001 to 2012 in institutional equity sales across North America and in Europe, most recently in London as Head of European Sales for UBS Canada. In this role, Mr. Drouin rebuilt a sales platform responsible for advising fund managers on Canadian equities. He was also a member of the UBS Canadian Executive Committee, which oversaw strategic decisions for the Canadian business. Prior to this, Mr. Drouin worked in both Toronto and San Francisco for UBS Canada, advising the largest US institutional investors on Canadian equities. Throughout his advisory career, he has focused on the resource sector. Prior to UBS, he served as a Project Geologist in the San Francisco Bay Area for William Lettis & Associates. Mr. Drouin has an MBA from the Rotman School of Management, University of Toronto, and a Masters in Geology from the University of Memphis.

Christina Lalli, CPIR, Head of Investor Relations, Electra Battery Materials Corp.
Christina Lalli has nearly 20 years of investor relations and capital markets experience, spending the majority of her career in the mining sector. She has held several senior-level investor relations positions throughout her career. Christina’s contribution has been instrumental in building robust IR programs, establishing new shareholder contacts, and developing important relationships within Canada, the U.S. and Europe. Prior to joining First Cobalt, she worked for Canadian company Nouveau Monde Graphite, a natural graphite and battery anode materials company, currently in development. Within this role she acted as a key force in driving the Company’s market awareness and share price growth. Prior to that, she worked for both Osisko Metals and Osisko Mining Corporation (2003), the latter, an important success story within Canadian mining history. Christina holds a BA in Psychology/Human Relations as well as a graduate diploma from the Ivey School of Business, University of Western Ontario. She is a Certified Professional in Investor Relations (CPIR) and a long-time member of the Canadian Investor Relations Institute.

Ian MacLean, Vice President, Investor Relations, B2Gold Corp.
Ian MacLean began his Investor Relations career in 1996 with Nevsun Resources. In 2001 Mr. MacLean joined Bema as the Manager of Investor Relations and was appointed Vice President Investor Relations in 2006. Mr. MacLean has a Bachelor of Arts degree from Carleton University in Ottawa, Canada.

Cancellation Policy

Cancellations must be received 48 hours in advance for reimbursement. Please contact Kaitlin Davis if you need to cancel your registration.

When
11/23/2021 12:00 PM - 1:15 PM
Eastern Standard Time
Where
Virtual

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