Investor targeting and marketing has always been a critical element of the IR program. Given the current environment, IROs have had to evolve their practices – shifting to virtual engagement with investors. Like any shift in practice, there are pros and cons. While issuers are attracting broader investor attention and using management’s time more efficiently, some virtual meetings may not be as effective as in-person meetings. Hear how industry-leading IROs have optimized their targeting and marketing practices to build credibility with investors in today’s environment.
Date: September 23, 2020
Time: 12:00 PM - 1:30 PM ET
Cost: Free to CIRI members; Non members: $25
Jonathan Morgan, Vice President, Investor Relations, Enbridge
Greg Secord, Vice President, Investor Relations, Open Text Corporation