Marketing Seminar Series - Complete Series Package

This seminar series will explore various aspects of IR marketing including: shareholder identification; investor targeting; traditional marketing; digital media; and developing an annual plan.
 
Marketing Seminar Series Schedule

Over an easy-to-use online platform, content experts will share their knowledge through facilitated live conversations in convenient, one-hour sessions with an extra 15 minutes dedicated to audience Q&A. This series of webcasts are eligible for 8 CEUs.

Date: October 14, 21, 28, November 18, 23
Time: 12:00 - 1:15pm ET
Cost: $129 for CIRI members,  $179 for non-members (plus taxes)

Register on this page for the full series and receive a 25% discount or register for individual sessions by clicking on the session titles above.

By registering for this CIRI event, you agree to comply with CIRI's Code of Conduct.

Thank you to our event sponsors

                        

What You Will Learn

  • How to identify your shareholders and how to use this information for reporting and targeting purposes; 
  • Various approaches used for targeting investors;
  • Maximizing broker-sponsored conferences and non-deal roadshows;
  • Leveraging digital media to broaden your reach; and
  • How to develop an annual IR marketing plan.

Who Should Attend

This event is intended for all individuals engaging with investors and/or contributing to the IR marketing plan. 

Speakers

Identifying & Understanding Your Shareholder Base

Camilla Bartosiewicz, Vice President, Investor Relations, Altus Group
Mark Irwin, Co-Founder & COO, Irwin
Mike McAllister, CPIR, Vice President, Investor Relations, Sierra Metals Inc.

Best & Emerging Practices for Investor Targeting

Rhylin Bailie, Vice President, Investor Relations, Equinox Gold
Samantha Cheung, Executive Vice President, Investor Relations, Sagicor Financial Company Ltd.

Tested & Emerging Traditional Marketing Approaches

Salisha Ilyas, Vice President, Investor Relations, Fury Gold Mines
Gillian Manning, Vice President, Investor Relations & Special Assistant to the CFO, TD Bank Group
Ari Scheer, Director, Issuer Services, Generation IACP Inc.

Leveraging Digital Media to Broaden Your Reach

Scott Parsons, Vice President, Investor Relations, Alamos Gold
Laurie Thomas, CPIR, Vice President, Investor Relations, Standard Uranium
Quentin Weber, Advisor, Investor Relations, WSP Global Inc.

Pulling it Together:  Building Your Marketing Strategy & Plan

Sophia Doulaghsingh, Director, Head of Canadian Corporate Access, Scotiabank Global Banking and Markets
Patrick Drouin, Senior Vice President, Investor Relations, Wheaton Precious Metals
Christina Lalli, CPIR, Head of Investor Relations, First Cobalt Corp.
Ian MacLean, Vice President, Investor Relations, B2Gold Corp.

Cancellation Policy

Cancellations must be received 48 hours in advance for reimbursement. Please contact Kaitlin Davis if you need to cancel your registration.
When
10/14/2021 12:00 PM - 1:15 PM
Eastern Daylight Time
Where
Virtual

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